Women in SPAM: Why Women in Social Media, PR, Advertising and Marketing Are Here to Stay
You’ve heard the term “Women in STEM,” referring to women in science, technology, engineering, and mathematics – fields that have historically been male-dominated. Now, a newer term is gaining attention: “Women in SPAM.”
Coined by Laura Cameron, Women in SPAM celebrates women working in Social Media, Public Relations, Advertising and Marketing. It gives a name to the creative thinkers, relationship builders, and strategists shaping how brands are seen, heard, and remembered.
Women have been making their mark across these industries for decades. At JG Social, we certainly believe we’re here to stay.
What Does Women in SPAM Mean?
The term “Women in SPAM” may have only recently gained popularity, but the work behind it has always played an important role in helping businesses and organizations connect with their audiences.
Women in social media, public relations, advertising, and marketing are the storytellers behind campaigns, the strategists behind brands and, often, the people making sure every detail comes together.
Our workdays can include developing a social media strategy, writing/shooting content, pitching the media, planning campaigns, analyzing results, and finding creative ways to help businesses grow.
Of course, the industry is sometimes romanticized. From the outside, it can look like coffee meetings, photo shoots, exciting events, and perfectly curated social media feeds.
Sometimes, it’s exactly that.
But behind the scenes, you’re more likely to find us sitting behind a laptop with our hair in a bun, wearing our comfiest clothes and eating chips while we strategize, write, send emails, conduct outreach, and make cold calls. The polished final product is often the result of hours of research, revisions, follow-ups and problem-solving that no one else sees.
It may not always be glamorous, but we genuinely love the work.
Why Women in Social Media, PR, Advertising, and Marketing Matter
As artificial intelligence transforms industries like coding and technology, creativity and human connection remain among the hardest things to replace.
AI can support efficiency, research, and idea generation, but it cannot fully replicate the human insight, emotional intelligence, and cultural awareness required to create authentic connections.
That human element is where the next social media trend begins, where thoughtful public relations and marketing campaigns take shape, and where brands learn to communicate in ways that feel meaningful to the people they want to reach.
Social media, public relations, advertising, and marketing were once overlooked by parts of the corporate world. Today, they are among the most valuable investments a brand can make. Creativity, adaptability, strategy, and connection have become essential to building trust and supporting long-term business growth.
The People Behind the Work
One of the best parts of working in this industry is the people we meet along the way.
Through JG Social, we have had the opportunity to work with incredible clients, members of the media, and other professionals in the industry. Some have become trusted collaborators, mentors, and really amazing friends.
Those connections remind us that there is, and will always be, room for women in this industry to support one another, share opportunities, and succeed together.
Women in SPAM at JG Social
Founder Janet Garcia launched JG Social in 2022 after spending more than 10 years working in public relations, marketing, and communications. What began as a one-woman agency has grown alongside the increasing demand for brand storytelling, social media management, public relations and strategic marketing support.
JG Social recently expanded its team with the addition of Catalina Sanchez, Account Manager, and Andreana Acuna, Public Relations and Marketing Intern.
You’ll often find us working from local coffee shops, but don’t let the laid-back atmosphere fool you. Behind every social media post, campaign, press release, and media pitch is a team working hard to understand each client’s goals, develop the right strategy and communicate a story that connects with the people who need to hear it.
Women in SPAM Are Here to Stay
Women in SPAM are creative, strategic, adaptable, and essential to modern brand growth.
At JG Social, we believe every brand has a story worth telling. We help businesses and organizations share those stories to connect with their audiences and reach their goals.
Women in social media, public relations, advertising and marketing are building businesses, shaping industries, and driving significant impact in many ways.
And we’re here to stay.
Work With Us
If you’re looking for a team to help bring your brand’s story to life, let us be your go-to Women in SPAM. We’d love to connect! Reach out to us at info@jgsocial.com to get started.
